Your Résumé is Your Calling Card …

Your resume represents who you are and should reflect your personal brand.  What is a personal brand?  It is who you are, what you do, what you stand for, your identity, and how it relates to the world.  In the case of a resume, it means how you relate to the business or vocational world (for academic and non-profit entities).

Your brand should represent your “profession”, what you really excel at, not just the job you do.  For example, let’s say you have 10 years’ experience as a Civil Engineer in designing bridges.  You’re not just an engineer who can put together some structural drawings, you are the Civil Engineering, Bridge-Designing Expert.  Or perhaps you’re a nurse who has spent most of your career taking care of infants.  In that case, you’re not just a trained nurse who can work in a hospital, doctor’s office, or nursing home, you are a Neonatal Nursing Expert who helps save the lives of new babies.  In any case, your expertise, that area in which you excel in the most is your personal brand and your resume should reflect that.

Perhaps you are at the beginning of your career, or you recently decided to make a dramatic career change and don’t have expertise in the area in which you are submitting your resume for.  If that’s the case, focus on what you do really well, what you love to do, what your purpose is, and let that be your brand.  Then craft your resume honestly around those skills and experiences in which you are good at and want to improve in.

Your resume should be easy to read and understand exactly what you bring to the table and what “impact” you can make in an organization.  Unfortunately, a lot of readers think that because of their position in a company (for example a data entry clerk or warehouse worker), that they couldn’t possibly make an impact in a company, especially a big one, but that’s simply not true.

There are many candidates out there and companies truly need them to make the organization work and run smoothly, to create products and get them out the door, to take care of their customers, etc.  Even if it’s something as simple as highlighting your proven record of dependability and reliability, that you show up on time every day and put in a solid effort during each shift.  Most companies will truly value this and if shown over time, it will be the springboard to be considered for other growth opportunities down the road.

I’ve seen many employees start at an entry-level position, even with a lesser education, move up and up until they were running a department or even a Vice President.  Your resume doesn’t need to detail every little thing you’ve ever done in your career, but it IS your Ticket to the Show.  The Show being the Interview.  You want to whet their appetites enough to get in front of them, then share more details on how you can make a true impact in their company.

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